Let us pick which value to keep when merging records, and merge multiple records at once
As of right now, when merging records, the latest value overwrites the older value. However that is not always accurate! there might be some properties where the older value is true, some where the new value is true
It is especially confusing when you merge more than 2 records together
So a table where properties are rows, and merging records name are colums, and i can pick which value to keep from which record, or even append all values if it is a multiple checkbox would be amazing
Hello! We are marking this feature request as 'delivered' because you can now choose which value to keep when merging records, as noted here.
With that said, the other aspect of this request (to bulk merge records) can be done in pairs via the deduplication tool as outlined in this KB. There is also an alternative solution available as noted in this comment with the use of an integration, if you are interested in exploring other options.
If you are looking for a way to manually merge more than two records outside of the deduplication tool, I would you to upvote either of these feature requests:
absolutely needed, the way the company merge is currently set up makes this feature pretty much useless. If a duplicate company is created (different domain name) and I want to merge this into an existing customer company, obviously the values in the customer company are older than the ones in the newly created company.
The feature in its current version forces me to overwrite old (correct) values with newer values that are not relevant.
As a user I would like to choose (if possible for each field which should be the "dominant" value).
However, it would be great to split up these ticket into two, the two issues are not directly related (picking the value vs. merging multiple records).
I'm surprised that it doesnt doesnt work this way. i came from salesforce and we had the option to choose the resulting value in each field when merging duplicates.
Yes please!! I'm given the choice of which of two profiles to merge. The system is ALWAYS selecting the wrong information to keep. We are tracking membership. Unfortunately, the system keeps deferring to "Archived" instead of "Active". That throws off everything.
If I can choose the A or B Contact to merge to... it should defer to the infomation that I choose, not some arbitrary date that has nothing to do with anything.
This lack of function leads to many inconsistencies in data hygiene. Surprised it's not more requested.
Salesforce has a great process for merging, 2 columns showing the fields with discrepancy and option to select correct field from each record - Image example attached:
Salesforce merge example
Hoping this gets added soon from the Hubspot team!
Any answer on this @hubspot? I thought you used to be able to see the two columns and decide which data to maintain. When did that change to only be the latest update info? Many instances where I need to maintain the older data and only update some areas- I'd like to be able to pick.
Has there been no update on this topic @hubspot ? This is a critical function. Just because a value was more recently updated doesn't mean it's the right value. Please take a lesson from Salesforce on this one and copy their process for merging records.
This has recently become a major issue for our organization. We were having records created with different email addresses from the same individual that we want to merge but keep the first created contact's sourcing information - we are losing all this Original Source data from that first record that may not have the "right" email but we want to track the first touchpoints.
Complete agree this is needed, especially for source! I want to retain the orignal source info of the record that came in first which I am choosing to be the primary. Instead, HubSpot uses the original source most recently updated.
HubSpot has launched a public beta (Settings > Product updates) which solves quite a few of the mentioned points in this request here:
Data Quality
Property Control in Record Merges
March 6, 2025
What is it?
You can now select which properties will be retained on the final record when merging records, giving you unprecedented control over your data consolidation process.
Why does it matter?
As businesses grow, managing duplicate records becomes increasingly complex. By providing granular control over property selection during merges, this new tool allows users to maintain data integrity with precision.
It offers the flexibility to tailor the merge process to specific business needs, ensuring that every data consolidation aligns perfectly with your organization's data management strategy.
How does it work?
To access this functionality, customers should navigate to a record page within HubSpot. Customers will now see a new modal when they attempt to merge, replacing the previous version.
This enhanced interface allows you to review the properties of records side-by-side and select the winning properties for your final, merged record.
By choosing which data points to keep, you can ensure that the most accurate and up-to-date information is preserved during the merge process.
Hi @karstenkoehler Thanks for the info on the beta to control the properties when merging. Do you know if there is a way to control the "Set properties to review" at the system level versus each user having to set that?
Hello! We are marking this feature request as 'delivered' because you can now choose which value to keep when merging records, as noted here.
With that said, the other aspect of this request (to bulk merge records) can be done in pairs via the deduplication tool as outlined in this KB. There is also an alternative solution available as noted in this comment with the use of an integration, if you are interested in exploring other options.
If you are looking for a way to manually merge more than two records outside of the deduplication tool, I would you to upvote either of these feature requests:
