Lead Flow A/B testing

HubSpot should add the functionality of A/B testing to their email popup system. This is marketing 101 -- testing testing testing. Do you agree?

HubSpot updates
31 Replies
HubSpot Product Team
HubSpot Product Team
updated to: Needs Detail

@LenJacobs - interesting thought. Can you provide some context around why you would like this feature? What types of A/B tests will you conduct if this was in the product now?

LenJacobs
New Contributor

If "Lead Flow" is Hub Spot's term for popups, the context for testing popups should be obvious: Anything that can lead to more signups or engagement with leads needs to be explored. For instance, is a % off for new subscribers as strong a case as $ off for new orders? Is "Free" better that "Information" or "community"? There are so many variations to test in acquiring a new customer and no best practice is a best practice for all potential customers or for all merchants. Do you need more examples? Hope this is going to move up in the proposed or actual feature enhancements for the Lead Flow system.

HaokunWang
New Contributor

Yes! That's something I want to have too. A/B testing for call outs, buttons etc.

rowens
New Contributor

Yeah this would be really helpful functionality - the ability to split test popups would be beneficial

raleighleslie
New Contributor

Surprised this is not a thing yet! Thanks for considering how important this feature is. Have a wonderful day.

Community Manager
Community Manager
updated to: Idea Submitted
 
debra-jmxbrands
Occasional Contributor

I actually need to do this right now. I need to test whether giving a discount helps with sign ups or not. I am trying to figure out if there is any work around since HubSpot does not provide this.

chris13
New Contributor

This should absolutely be core funstionality.

Mirielle
Occasional Contributor

I really need this too.

vmcgee
Occasional Contributor

 I'd like to A/B test a white paper against a recorded webinar using lead flows on a speicifc webpage.