Lead Flow A/B testing


HubSpot should add the functionality of A/B testing to their email popup system. This is marketing 101 -- testing testing testing. Do you agree?

35 Replies

Yes please! Surprised and a little bummed this thread goes back 18 months.

Top Contributor

I'm perplexed as to why this wasn't implemented from day 1 of the Lead Flow tool. That's arguably the single most relevant element in the entire HubSpot platform where A/B testing should be implemented. I'd like to test different offers against each other, different copy, different pop-up methods...all in pursuit of capturing more genuinely qualified leads.


Yes, I'm also looking for this feature. 

I would like to split-test on image/text/form length/pages it's on etc. 

Please make this feature



I need this feature too. Absolutely necessary!


+1 for this feature. 

Reached this discussion and found that it is still not possible to A/B test a leadflow, now pop-up forms.

It's another huge plus for the A/B testing capabilities of Hubspot, when this is implemented.


+1, this is a MUST for any serious marketer, and Hubspot knows it. A/B testing should be immediately available for any conversion tool (ctas, emails, workflows, leadflows...)


Agreed. We definitely need to be able to do A/B testing with the lead flow pop ups similar to the emails. We'd like to test which popup variations work best for our target customers. We also want to see which messaging works best. Seems like this is a no-brainer necessity for inbound marketing!


Hello Bar offers this feature and it has been very useful to test what language and words work better.  Also, to test what converts better. Sadly they don't offer a Hubspot integration so my team had to build one. Also, it is not possible to target based on lifecycle stage since Hello Bar does not have the data.


It would be most optimum if Hubspot gave the A/B testing feature + some of the other features of Hello Bar. Till then Hello Bar is a good alternative. Here is my affiliate link of Hello Bar in case someone wants to register and get a free account: Click here to get a FREE account of Hello Bar


P.S. I am not sure if Hubspot rules allow sharing affiliate links. Please let me know if I should take it off. Though, I would still recommend it as an alternative to Hubspot Popups till A/B testing and other features are available.



Yes, this should be available.

Not only to have A and B version.


But also:

- A: show pop-up

- B: do not show pop-up

This gives the change to test the impact of the pop-up on the rest of the page clicks



Member | Gold Partner

I was looking into A/B testing popups on HubSpot and I found this post: why is it not a thing yet?

I think it would be super useful to test different kinds of popups' locations (i.e. center or right corner of the page)


really? how is this not possible ?

Member | Partner

Yes, please! This would be super. 


Me too. This is a must-have!

Status updated to: Being Reviewed
HubSpot Product Team

Hi HubSpot Community,


My name is Joe, I'm the Ideas Forum Manager. I just wanted to thank you for your thoughtful comments on this post. Your feedback really helps us build a better product.


I think this a great Idea! I'm happy to say we are currently reviewing this request and its feasibility. At this time I don’t have any details around timing or delivery, but all updates will be relayed on this thread.


I am changing the status of this idea to Being Reviewed as our team scopes out this work.



This would be a really helpful tool!