Now that HubSpot can filter by "Latest Source" and the corresponding "Lastest Source Drilldown 1 & 2," it would be great to have the option to view Latest Source in the Traffic Analytics as a toggle or comparison.
Currently, Traffic Analytics only shows Original Sources. If a contact first comes to a site by Direct Traffic, but laters comes back via a Paid Social click and converts, that contact would have been attributed to Direct Traffic and not Paid Social.
Under the Latest Source model, we'd be able to attribute that contact to Paid Social.
This would also open the door to more granular, multi-touch attribution reporting that does not require a custom report.
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