Integrate Marketing Free Lead Flows with Google Analytics

Add the ability to track events (submissions) with the marketing free lead flows to trigger Google Analytics.

27 Replies
New Contributor

Yes! Please...

This will help to learn from what website lead come and where to invest more.

New Contributor

Please, just add "id" attribute to the Lead Form <form> element. This way it can be easily identified and targeted using GTM.

HubSpot Product Team
HubSpot Product Team

Thanks for your feedback everyone, we believe that there's definitely value in introducing this to lead flows. @Mateusz if possible would you be able to share some documentation for the 'ID' attribute support in GA? 

 

Sharing additional feedback from our legacy feedback forum with 42 votes here.

Top Contributor

This is very important for us. We've been able to "hack" a way to track regular hubspot form submissions via Google Tag Manager (https://integrate.hubspot.com/t/help-with-gtm-trigger-firing-on-the-meeting-form-submit/2874/6?u=tro...), but cannot make this work with Lead Flows.

HubSpot Product Team
HubSpot Product Team
updated to: In Planning
 
New Contributor

Hey @Shay, we use Google Tag Manager and it GTM it is possible to set up a trigger when a form with a given form id is submitted:

https://support.google.com/tagmanager/answer/6106961?hl=en&ref_topic=3441647#FormSubmit

 

After that the trigger can be used to send an event to Google Analytics.

New Contributor

Hey guys, so has HubSpot come up with anything to allow tracking Leadin Popup Forms submissions in Google Analytics Goals? Or, shall we use @Mateusz suggestion of adding "id" attribute to the Lead Form <form> element? Syeda 

New Contributor

@Syeda, to use the solution with "id" Hubspot would have to add the id to the form first. At the moment the Lead Forms have no ids.

New Contributor | Gold Partner
New Contributor | Gold Partner

 hi hubspot. 

any idea when this will be out of planning and into deployed? 

Occasional Contributor

Another strong vote for this one....we really need to be able to track these in Google Analytics.  Absent that, we may need to move to a 3rd party tool that has this integration.  Please add this!

Occasional Contributor

Another upvote for this addition. We're lost as to which sources/keywords are providing these form submits and would greatly appreciate the ability to track this information in GA with GTM.

New Member

Need this! Lead flows are bringing in the majority of our leads... but we have no way to track their performance in Google Analytics.

New Contributor

Another strong vote for this one as it would help us optimize the Google AdWords traffic for these conversions based on goal completions.

New Contributor

Yes, we need ASAP please Smiley Happy

Top Contributor

Another vote here. Its imperative HubSpot adds this as it is pushing us to move to a third party tool just for tracking ability.

Esteemed Contributor | Diamond Partner
Esteemed Contributor | Diamond Partner

Definately something that is needed, kind of shocked it wasn't part of the original spec. I know HubSpot has it's own built in reporting - but I would be willing to bet most users rely on the advanced features of Google Analytics over HubSpot's own analytics. 

Top Contributor

Another reason for the major need is because HubSpot's reporting is so poor in relation to Lead Flows.

New Contributor

Please. Cannot come fast enough. 

Community Superstar

Probably just as useful to simply allow user control (or redirection) of the Thank You Page at the end of a Lead Flow conversion path. That would solve this problem and the missed TYP upsell opportunity issue that plagues Lead Flows.

 


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Occasional Contributor

 Another vote for this. Please solve so we can track lead flow submissions with the GTM