currently it is not possible to insert one or more custom questions in the email body in the custom surveys tool (method email). The contact has to click a button ("Start survey") in the email in order to give feedback. This additional "click" might cause a lower response rate. Thus it would be good, if you would be able to add one or more questions directly in the email body.
See for example the standard NPS survey in HubSpot. Here, the NPS scale is in the email body and if you click a number a page opens where you can finish the survey (see screenshot). Similar behavior would be good for custom surveys.
Thanks & Best,
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