HubSpot Ideas

iiaw

Include a 'View' Metric for Ads Campaign

Currently, the Metrics available for an Ads Campaign only include 'Clicks' and not 'Views'. In the instance of running a Video Campaign, it is to raise Brand Awareness. 'Clicks' are likely not indicative of its success such as whether or not the Video was watched. It would be great if additional Metrics such as 'Views', 'View Rate' and 'Average Cost Per View' are added for a better analysis in HubSpot. Thank you

0 Upvotes