Include Sequences in Campaign Performance Summary

Michael-Young

The Campaign screen is a GREAT way to look at the performance of a marketing campaign over time, showing the number of customers engaged, emails opened, deals closed, etc.

 

However this screen only incorporates customer activity from Workflows, and omits the opens/clicks/page views generated from Sequences. As Sales & Marketing become more aligned and integrated, this is a great source of data that is not accounted for. So in effect, all Campaign performance is being underreported if Sequences are used.

 

Please close this hole and help us get a clearer picture of campaign performance!

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