Improvements to Landing Page Testing


1. Allow for A/B/C/D/E tests. There are currently only two options: A/B tests or adaptive tests. For A/B tests, I can't test all the variations I'd like. For adaptive tests, the views are then adapted to the best performing page when I'd prefer for the views to be distributed evenly among pages until statistical significance is reached. The two current options are unsatisfactory for the rapid testing I'd like.


2. Allow for more customization around adaptive tests. Currently the test allocates more views to the higher performing landing pages. Performance is defined as number of email submissions into the HS form. However, we would prefer downstream performance metrics that we're sending from our platform back to HubSpot e.g., number of first sessions scheduled, number of subscriptions.