HubSpot Ideas


Improvements to Adaptive Testing

1. Hubspot should allow use the "view to contact rate" instead of the "view to submission rate" to determine the more popular page. For many of us, these numbers can be very different and "contacts" tell us the true number of new leads, which is what really matters. For example, you can see how different "submission rate" is then "contact rate" for my current test:


2. Metrics should all start at zero when the test begins to ensure fairness across the board. Currently when you start a test, the original variation gets credit for all views and submissions accumulated earlier that day. For example, I started a test at 9am this morning and here you can see the original variation has retained all the previous data: Conversion rates are different in the early morning and now the data is corrupted.