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I would like to introduce the A-B-Switch building block in Workflows

For Who:

Marketing Automation Managers

 

What:

I would like to introduce a new building block for workflows, called the A/B-switch. This Switch enables you to route leads/contacts evenly over either Track A or Track B. By doing so you can challenge an existing workflow (Track A) by altering one little variable (Track B) to see if it does have a positive impact the workflow or doesn't. 

 

The winner takes all. If A/B-test shows that Track B has improved by the test it will automatically route all leads/contacts over the winning track. 

 

Additional features:

When challenging a workflow it would nice to be able to route only 20% or so over Track B. 

 

 

Question to audience: Which additional features would you need your optimizing your marketing automation? Leave in comments. Sharing = Caring!