One of my favorite Hubspot features is the option to fire offline Google ads conversions from the ads module. Right now, you can trigger from lifecycle changes and then (a) "Use the deal amount" or (b) a static custom value as the conversion value.
The problem we (and likely many other B2B businesses) face: For MQL's there is no deal yet. So we have our own predictive model to estimate the value of an MQL which we upload as contact-level property named "Predicted MQL revenue".
My request is that you create a third option for adding conversion value named "Use a hubspot contact property" that allows us to set "Predicted MQL revenue" as the conversion value for our MQL conversion in Google ads.
