While the HubSpot score is great for scoring leads & opportunities, by adding a few filters, we could also track the engagement of customers. I know this is not applicable to all businesses, but adding a filter in the scoring feature for "all emails" combined with a filter to exclude previous campaign scores, we could see the engagement of customers on a never ending scale. Ideally, we could say if a contact/company hits above ~1000 points, they automatically enroll as a target account.
