HubSpot Score - Increase Lead Scoring Filter Maximum
I think it would be extremely helpful and beneficial to increase the maximum limit of scoring property filters, or to have no limit at all. Our sales team and new business development team members are trying to track which of our clients and prospects are the most engaged with us, as well as the ones who are not. We have created a point system for those who attend our events, open our emails, interact with us on social media, found us via an organic search, etc. HubSpot Score has made it simple because we can easily compare contacts' scores. However, we've already hit the maximum of 100 filters so our lead scores are going to become stagnant considering we won't be able to track engagement on future emails or events. Therefore, what's the pont of lead scoring if it's not going to be current?
Hopefully, by now, you've seen a demo or video (like this), or the Inbound announcement of our new Lead Scoring tool.
With the new tool you get access to:
Fit Scoring
Engagement Scoring
Ability to say 'any email click +1' (or other marketing asset)
Ability to specify which specific email (or other marketing asset)
Ability to set up thresholds based on the score (if 0-25 = low if 25-100 = hot)
Ability to set up a record card to see historically why a contact has their score
Ability to reset the score via worklfows
The 100 filter limit is also not applied in the new tool nor should you actually need to use that many filters with these new capabilities. We hope you like it
My name is Dom and I'm a Product Manager at HubSpot. My team and I are currently looking into Lead Scoring for Marketers and are really interested in learning more about your use cases. What we’d like to find out is how you are currently scoring your leads, what’s working for you and what’s not working at the moment and what features you would like to see incorporated into HubSpot in the future.
If you’re a marketer interested in lead scoring and open to a brief 30-minute call with me and my team, please feel free to reach out to me via a direct message.
While this would be helpful for the way scoring is tallied today, I believe there must be better, incremental scoring functionality that could be developed. It isn't necessary for me to define criteria for every single white paper that's been downloaded, just that a score could be attributed every time a white paper is downloaded.
(e.g. if three white papers are downloaded by a contact, we currently must have three entries in the score with a value of 5. I'd prefer to have one entry in the score for "white paper downloads" and have the score increase by 5 each time.
Thank you for bringing this topic to the forefront. While investigating the problem across the HubSpot Community, I noticed that it is a reoccurring limitation of the platform dating back to 2018. If there is no way to increase properties filters (after 100), then the HubSpot Score property should at least have the ability to use the "Or" logic language so that we can minimize our criteria under several filters -- similarily to how Active Lists work within the platform.
We have also recently hit the Lead Scoring filter limit, and it was a severe snag. We're having to re-work the way we do leadscoring now and it's not ideal. When discussing with support they also mentioned how this is a "limitation within the platform." Hopefully their development team comes out with a solution soon!
Hubspot has been operational in my organisation for about 2-3 years, we have about 7 products (brands), operate across the global and have about 10-20 marketers.
Each of the marketers can request lead scoring rules to be added and is usually required when a new piece of content is available or when a specific CTA requires points on particular campaigns.
The 100 rule limit per product / brand is not sustainable to as a lead scoring platform.
I fully support this change as well. In order to create a sophisticated lead scoring system and optimize to provide valuable leads to our team, we need the freedom to trial our ideas and run with what works. Right now the limitation of 100 filters is frustrating and is forcing us to go back to the drawing board with the system we created. I would love to see no filter limits and OR filters.
I agree, either increase the limits on HubSpot Scoring so we can include all of the necessary lead scoring attributes or make some tweaks across the platform so points can increase/decrease appropriately. We score most of our Forms, as another poster mentioned, if HubSpot could have one Form Submission and increase the score with each submission, this would only take 1 of the 100 filters versus dozens.
We also have different types of forms, having a Form Type would be extremely beneficial since not all forms are scored the same.
Forms: Create a Form Type Field (Demo Request, Webinar Signup, etc.). These should be set by Organization so it makes sense for their business
Love Hubspot but not having this is stupefying! We have a lot of different forms and we need to grade them granularly. It's super limiting because even removing filters is a pain since that recalculates the score for existing contacts and there seems to be absolutely NO workaround. It's quite infuriating to be honest as I wasted time consolidating forms only to realize past submissions won't be graded if they are deleted either.
Hola, es posible aumentar los filtros de las propiedades de puntuación desarrollo unos test donde debo utilizar mas de 100 filtros esto deberia de ser ilimitado por favor aplicar esto en una actualización.
Fully agree with @GiantVoices and @megannorris. In order to be able to create sophisticated scoring applicable across different products, the limit should be removed or we should be given an OR functionality to not having to create a new set of filters for similar activities.
Agree with @megannorris - the OR functionality would be extremely valuable here. Multiple lead forms, assets, webinars, etc. make it impossible to have truly accurate lead scoring when only 100 filters are allowed.
To thoroughly leverage lead scoring, the HubSpot score needs some flexibility. Either allowing more than 100 filters or allowing an OR operator. I really like the idea of an OR operator to reduce my number of filters and complexities. PLEASE fix this HubSpot!!
Also hitting this snag with a 2 year old product. We've been very thorough and are now stuck with no option but to go back to the drawing board on how we score leads.
Il serait très utile pour nous de ne plus avoir de limites quant aux filtres du lead scoring. En effet, Hubspot n'est pas qu'un simple CRM, c'est une vraie solution de lead nurturing qui repose sur un bon paramétrage du lead scoring. 100 filtres est vraiment trop peu... Entre toutes les emails de workflow que nous envoyons, les pages de notre sites web... Nous les avant largement atteint.
Par ailleurs, ajouter l'option "OU" en plus de "ET" serait bénéfique et cela limiterait grandement le nombre de filtres utilisés car un même score pourrait être appliqué à plusieurs conditions.
Aussi, afin d'optimiser le nombre de filtres utilisés, il faudrait pouvoir avoir l'option "pour toute ouverture de mail", tout comme on peut choisir "toutes soumissions de fomulaire" afin d'appliquer un scoring efficace et rapide à toutes les actions qui consiste à ouvrir un de nos email marketing.
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