It would be great to be able to directly engage leads through HubSpot chat without a lead having to engage with the chat widget first.
This would allow users to engage with warmer leads that have prior engagement by utilizing lead revisit notifications.
Scenario: A lead hits your website and requested some content that signaled that they could be ready to buy. You follow up by calling and sending emails, but can never connect. One day you get a lead revisit notification and realize they are on your website. The chat functionality mentioned above would allow users to engage directly with that lead to answer questions, make sure they are taken care of, learn where they are at in the buyer's journey, etc.
A provider called Drift has similar functionality, and I'd love to see this in HubSpot!