HubDB data in reports and workflows


Features like serverless functions to consume APIs and quering HubDB in Hubl makes hubspot a CMS to build more interactive applications quickly than just marketing websites. But we see one limitation in our use case where we are storing certain information in HubDB and need that information for marketing automation but its not accessible in workflows or in custom reports. Do you all think it would be nicer to have HubDB data made available in workflows and custom reports to create more customized experience for users?

1 Reply
Participant | Elite Partner

I agree.  As a Marketing/Sales Operations professional, I see so much potential for using HubDB for operational uses, such as referencing a look-up table in automation for controlling certain data mappings -- one example would be using a HubDB table to define Sales Territory Assignments for routing workflows, rather than building this out in workflow branches that are harder to maintain and review.