HubSpot Ideas


How to Write Email Subject Lines That Get Opened

Email subject lines are the first thing your subscribers see, so they're essential for getting your emails opened. If your subject line isn't clear, interesting, or relevant, your subscribers are likely to delete your email without even reading it.

Here are some tips for writing email subject lines that get opened:

  • Keep it short and sweet. Your subject line should be no more than 70 characters long. This will ensure that it's visible on mobile devices and doesn't get cut off in email clients.
  • Use keywords. Include keywords that your subscribers are likely to search for in their email. This will help your email show up in their inbox when they're looking for something specific.
  • Be clear and concise. Tell your subscribers what your email is about in a clear and concise way. This will help them decide whether or not they want to open it.
  • Use personalization. If you can, personalize your subject line with the recipient's name or other information about them. This will make your email more likely to stand out and get opened.
  • Use urgency. If you want your subscribers to take action right away, use a sense of urgency in your subject line. This could be something like "Last chance to save!" or "Limited time offer."
  • Be creative. Don't be afraid to get creative with your subject lines. Use humor, puns, or other unexpected elements to grab your subscribers' attention.

Here are some examples of good email subject lines:

  • New Sale: Save 25% on Everything!
  • The Ultimate Guide to [Topic]
  • [Recipient's Name], You're Invited!
  • Last Chance to Sign Up for Our Free Webinar
  • [Product Name] Is Back in Stock!

By following these tips, you can write email subject lines that get opened and drive results for your business.

Call to action:

  • Want to learn more about writing email subject lines? Check out our blog post on the topic: [link to blog post].
  • Need help writing email subject lines for your business? Contact us today for a consultation.