Hold/pause an object in a workflow delay until a condition is met (delay until an event happens)
Posting this on behalf of my customer! As my customer and I were discussing, we were thinking that it would be helpful to have some kind of workflow pause action. Similar to delay action which holds the objects at the delay step until set time, it'd be awesome if there is a pause trigger that would hold the object to the pause stage until the condition you set is met. With this functionality, you can set a pause trigger: Pause object to this stage until XYZ condition is met.
For example, you can set a pause trigger - Pause contact until contact opened (marketing email name).With this action, any contacts who meet this criteria will just go through the next steps of the workflow, and contacts who do not meet the criteria will stay in that stage until the condition is met. This would be very helpful for the customers who want to use workflows to send email drip campaigns with ultimate goal to have contacts take actions in a marketing email (clicking a CTA, filling out a hyperlinked form, and etc).
We've just kicked off a beta for a new feature called a Delay until event happens delay, and we'd love to get it in your hands and get your feedback
You’ll now be able to trigger subsequent workflow actions, as soon as key engagements like page views and form submissions happen, by using this new type of delay that waits until an interaction, instead of delaying for only a set amount of time.
In the workflows editor, choose the new delay "Delay until event happens"
Select a type of event (form submission or page view)
Create a filter for a specific event
Set a maximum amount of time to wait
The object will either proceed to the next action in the workflow when they complete the specified event or when the maximum wait time has passed. In this first beta version, the available events are Page Views and Form Submissions. Additional event types will be coming later.
Please submit your email address and Hub ID via this form to request access, and please feel free to send me a direct message with any follow-up feedback about this new delay!
Example workflow leveraging a Wait Until delay
Re: Workflow action - pause action - changed to: In Planning