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It would be great to have a Heat Map feature on Hubspot Analytics. Seeing where users click when they navigate a website is essential and, at the moment, there is no tool that works properly in Hubspot landing pages.
I also would appreciate a feature like this. A HTML click map like the one that exists for emails would be very helpful to analyze the click behaviour of visitors and to see which links and CTAs perform well on a web page. With such an overview that tells you how many users clicked on which CTA/link, we could analyze our web pages in a much better way. For us it would be important for all kinds of pages (landing pages, webiste pages and blog pages).
Right now we have to track the conatct activity regarding page views for every single user to get an idea how visitors browse our website.
Thank you for your feedback. My name is Davis, the product manager for marketing reporting. We are not currently planning to build heat map functionality in HubSpot right now. That said, it is something we are considering exploring down the road.
I would love a feature like this. We are currently using a third party to run heatmap on our site so that we can evaluate the quality of the content on our pillar pages as well as others. Having it all in Hubspot would be a dream come true.
You could try Hotjar integration with HubSpot. That would provide you with a heatmap and allow you to visualise user behaviour on your website. Visit HubSpot App Marketplace or alternately open an account on Hotjar and use the integration API there to link to Hotjar account with HubSpot
I agree with your idea. A heatmap for emails would be great. While currently HubSpot email performance analytics shows how:
how many users opened an email
how many users clicked on a link (in numbers and in percentage)
how many user unsubscribed
time spent on an email once its opened - read (more than 8 seconds), skimmed (2-8 seconds) and glanced (0-2 seconds)
However, with an email heatmap, I am hoping, will allow a marketer to know at what point are users engaging wiht an email. That would help to know what an ideal length of an email should be.
Heat maps would be a valuable additon to Hubspot as most external heat maps cost a lot of money a month just for the add on. It is always a challenge to get the full picture and ROI story out of Hubspot without adding on different programs. Hubspot is supposed to be an all-in-one solution to manage, monitor and measure you website performance and seems to be lacking the final things to help you measure completely your whole marketing process.
