Have a reply address different from the sender address in an emailing

When sending an email from the marketing side, we'd like to send emails from a certain address, but have an option to have replies come into another email inbox.

HubSpot updates
67 Replies
HubSpot Product Team
HubSpot Product Team
updated to: In Planning

Hi all, have some good news here, this feature is in active research and will be developed early in the new year. We should have a much clearer picture on timelines in January and I'll share an update as soon as we know more. Thank you all for your feedback and suggestions, excited to get this feature in your hands.

kwisness
New Contributor

Yes, we just started using Hubspot, and in our previous system, we had this functionality and it was wonderful. It would be great to have it in HubSpot. 

Suttungr
New Contributor

Any news on when this functionality will be available? This functionality is crucial when sending marketing email to a larger number of recipients. When you have a different reply-to-addresses, the autoreply (ex. I'm out of office...) goes to the original from-address, and the manual replies are sent to the reply-to-address. That way you can respond quickly to real responses, and you will not have your inbox spammed with autoreply.

shatton
Regular Contributor

@Suttungr Several months ago, I went to a masterclass on best practices in email marketing put on by MarketingProfs. The instructor said that the business of today should do away with non-personalized email addresses entirely for mass marketing emails. Also frustrated that Hubspot hasn't yet implemented the feature in this thread, we took a deep breath (three of us here on marketing) and started sending with our email addresses. No negative feedback from our clients and no push back from our executives. Here's what's cool - my marketing emplopyees and I now feel a bit more important now. We are not a faceless voice anymore. And my name now preceeds me when I reach out for client interviews or other asks, so it's been helpful. Take all this with a grain of salt. I understand that we are only one business, and your organization (and your CEO) is different and may have completely different use cases for why this feature is a must.

Suttungr
New Contributor

@shatton I totally agree. We typically send out from Myname Mylastname (post@companyname.com) and with a reply to myname.mylastname@companyname.com. We are a member organisation, and we usually send out to everything from 200 to 12,000 recipients. When we send out the larger ones, 300 auto replies do mess up your inbox :-). That's why we need this functionality, and I think it has been standard functionality for years with services like MailChimp and similar. We have had this functionality since 2011 in our old system. 

shatton
Regular Contributor

@Suttungr I'd probably do the same if I were in your shoes. @Shay It's February. You said that you should have an action plan with timeline by January. What's the status?

eMWRewards
New Member

Please do share an update on the status of this feature.  Our former service had this feature from the start. 

kseiffert
New Contributor

Is there an update on this product update? It is a standard feature in most email platforms and would be incredibly helpful to have.

adamcowperthwai
Occasional Contributor

@Shay Its mid-February now. Any update on this feature?

sabkill
New Contributor

Agree. This is a standard feature in all other MAs.