PROBLEM WITH HUBSPOT SOCIAL MEDIA
Hubspot offer some good templates (Powerpoint and Excel formats) for managing social media. However, HubSpots online Social Media features are very limited, and make life very difficult for anyone that is managing social media within HubSpot. This typically means users have to use both excel documents, or PPT to plan, review social media, posting social media content, properly. Other CRMs and social media platforms - Salesforce, ActiveCampaign, Hootsuite - already solve this problem an make life easy, so hopefully HubSpot can address and make life easier for all HubSpot users.
IDEAS FOR HUBSPOT
Make life easier and update HubSpot social media features with:
1. Drafting, reviewing, feedback and social media posts
Social media team often draft, and need feedback, or people to review (written copy, images, graphics, tags etc) for social media posts. HubSpot currently do NOT offer any way for people to review and mark up any comments. It only has option to POST. This means that users have to operate in and outside of HubSpot, where all of this should be able do this within HubSpot itself. Competitors Salesforce, Zendesk, Hootsuite, among many others offer this as they want the users to be able to do above within their own environments, to free up time of their social media team.
2. HubSpot Social Media Calender
Add new social media features to mirror the same functionality online, as HubSpots free excel template below
3. HubSpot Social Media Post Schedule By Channel
Add new social media features to mirror the same functionality online, as HubSpots free excel template below
4. Key marketing dates
Marketing teams should be able to easily integrate key marketing dates, tailored to each country and geographic year, so that this helps them plan for social media, blog and content posts every year! Example is below.
Note, the same principal goes with all of other HubSpots ads, blogs, email outreach, and mirror the free excel/power point templates, to take the same features online within the Hubspot environment.