Recently Google Ads unrolled a new feature called, lead form ads. You can now let leads fill in your form directly in Google > by clicking on your ad. This is a beta update, but we allready have it 🙂 (whoopwhoop).
I would like to make sure leads filling out the form are being logged in HubSpot CRM. So sales can contact them. Therefor you can fill in a 'webhook url' and a 'key' in the Google Ads form ad. Unfortunatly you can only create a webhook URL for apps within HubSpot or use an API. And that's not usefull for Google Ads, so you cannot track leads in HubSpot and you have to manually download them from Google and then manually upload them. But you will lose all the information about the Ad the lead clicked on, pageview etcetera.
So, hopefully it will be on the agenda soon, so we can have lead form ads in Google AND all the information and tracking in HubSpot.