Google Ads Columns in HubSpot Ads
The following columns are a must on HubSpot Ads to go alongside Quality Score:
- Exp. CTR
- Ad relevance
- Landing Page exp.
These are the three factors that define Quality Score. On Google Ads, they are rated as follows:
- Below Average
- Above Average
Depending on how your keyword is graded between these three factors is how your keyword's Quality Score is calculated.
These fields tell you what you should focus on:
- Your Ad Copy
- Your Landing Page
- Your Keyword Bid
- A little bit of everything
Any SEM professional will heavily utilize these three fields to determine their next optimization move.