Goal setting in campaigns needs to be advanced in many aspects
Campaign revenue calculations and goals are way too simplistic to be useful. They simply read all revenue that has been brought in during the campaign period even if it's completely unrelated.
I highly recommend making campaign goals more advanced (filter options like you can to create lists) so you can actually measure what your company deems as success versus these arbitrary measurements that HubSpot currently offers.
Personally, I need to set campaign goals for number of deals created, closed, new deals added to a pipeline, etc. so that I can actually see if our campaign is having the impact we want to have. How can sales, marketing and campaigns not talk in detail to one another??? This is how companies make big decisions!
