HubSpot Ideas

Colson1

Generate Cost Per Lead functionality within Custom Report Builder

HubSpot employee submitting on behalf of customer Language I/O.

The custom report builder can't currently get cost-per-lead (CPL) to calculate metrics across different source reports.

This would be a great functionality to have so that, for example, a customer can calculate the total amount of contacts from an individual Paid Source report, divided by the total dollar amount in an individual Ad Spend report.