GDPR: need to be able to opt contacts out using a workflow

[JoeDavies]

Hi there!

Have HubSpot taken any action to enable this?

With consent tickboxes becoming a necessity it would be a far more robust solution to enroll anyone who selects 'no' into a workflow that opts them out, than it would to have a smart list that everyone needs to remember to use as a suppression for every email workflow - especially with failure of compliance potentially carrying such high costs!

Would be great to get your thoughts!

Thanks,

Joe

[JoeDavies]

It is now possible to opt contacts into or out of email via workflow! Using the "Manage subscription status" action, you can opt contacts into or out of different email subscription types set up in your HubSpot portal. Please see the "Manage subscription status" section of this article from our Knowledge Base for further information about this workflow action.

[hannahchurchman]

I completely agree with this idea, Joe! 

I have made the suggestion plus an alternative here: https://community.hubspot.com/t5/HubSpot-Ideas/GDPR-Use-a-List-for-opt-out-across-all-emails-without...

[aseeler]

It is now possible to opt contacts into or out of email via workflow! Using the "Manage subscription status" action, you can opt contacts into or out of different email subscription types set up in your HubSpot portal. Please see the "Manage subscription status" section of this article from our Knowledge Base for further information about this workflow action.

[ParkerShort]

@aseeler This is not quite the same - you can opt out of all current subscription types, which is close. But there's still the opportunity for someone to create a new subscription type, which could get you in trouble. It would be really great if there was the ability to opt out of all subscription types, just like a true unsubscribe.