HubSpot Ideas

JCR

GDPR compliant email tracking - clicks and opens

Problem:
Due to the GDPR it is not allowed to activate the click tracking function (clicks and opens) for emails in HubSpot. The only possibility would be to capture the clicks and opens globally for a mailing without personalization. 

Example:

(eg. email XYZ was opened by X amount of people).  

Goal:
=> the email reporting shows only global values: total clicks, total opens.
=> in the contact record there will be no information about opens or clicks displayed, if the 'new' checkbox (Global Tracking) is activated. 


A function that makes this possible would be very desirable.

1 Reply
TLenitzki
Participant

Hi! We have the same issue. Either tracking is off (so we comply with GDPR) and only bounces and deliveries are visible, or individual tracking is on to be able to see open and click rates (but seing them on personal level is not allowed). Other tools like CleverReach offer the analytics on anonymous level as the idea above suggests. How can you learn from your analytics if they don't tell you anything? We need this function! Thanks!