Fine-Tune Organic Search - Organize by Search Engine
It would benefit our clients to know what search engine their Organic Search visits come from when organizing/evaluating "Sources." This would allow our clients to learn more about those top-of-the funnel, generally interested visitors to their site.
This would benefit our clients in the additional PPC ads we hope to run. We know not all customers use Google, but what investment should we make in Bing Ads, based on the traffic that comes in? This extra fine-tuning of the Organic Search source would be really helpful for that HUGE amount of traffic we don't know too much about.