HubSpot Ideas

JKenler

Feedback Surveys should be Transactional Emails

Feedback surveys, especially post-service-ticket CES or CSAT surveys, should all be considered transactional emails (ie not be subject to unsubscription requirements) since they are directly in response to a customer's action.

 

If you choose not to make that default, then those of us who have purchased the transaction email add-on should have a way to set the emails as transactional ourselves. Currently the "create survey" builder in the service hub does not offer access to settings or subscription type. Also, it is not currently possible to create an email from the marketing email builder (where we could set the email as transactional) and then include the survey as a module or embed.

5 Replies
Jnix284
Hall of Famer

+1 more flexibility around feedback surveys and the option to incorporate in marketing emails instead of solely via the survey feedback tool would be helpful

julkim
HubSpot Employee

Hello @Jnix284 I'd like to hear the marketing use cases for feedback surveys. @JKenler and @Jnix284 I'd love to set up some time to better understand how you are utilizing feedback surveys today. Feel free to setup some time to participate in our research. Schedule a meeting with me here. 

GFMirMon
Participant

Yes - I agree that specifically, an email survey should be transactional. I can understand why customer surveys aren't. Our use case is that we have a portal with several brands using it, and often a customer of one brand hits "unsubscribe from all" (because we don't/can't use individual brand unsub pages) - and they are therefore unsubscribed from their post-trip survey and the workflow can't re-add them. We're B2C.

lu8
Member

Agreed, this has been a blocker for our team!

kassieteagarden
Member

Oh no. I came here from a google search and it turns out others are having the same issue. We are paying for the transactional emails add-on and bc the instances to use transactional emails are pretty rare, it's pretty disappointing to find out we can't use it for feedback surveys for our customers.