HubSpot Ideas

Martin_zooma

Expanding smart content criteria to the company level, especially for ABM

As more and more clients are turning to ABM - it would be great to be able to personalise content experience not only for known contacts in the database but also for anonymous visitors from companies you are targeting as part of an ABM strategy.

1 Reply
AVChrista
Contributor | Elite Partner

This is exactly the feature we want as well. We've been focusing on ABM and it is challenging to show targeted content if we don't know a contact from a company we're targeting.