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Expand the Userfriendlyness of Marketing Events

JHannus

The useability of Marketing Events is very poor. I would hope for more development work being put on the Marketing Events userfriendlyness. You should be able to work with participants attending events, with no-shows etc. Why do you need to use an external app provider to be able to work with marketing events in Hubspot. Marketing events are a cruisial part of marketing!!

1 Reply
Melly2022
Key Advisor | Platinum Partner

I agree!

 

Managing marketing events in segments is painful at best. The filtering capabilities require rocket science and are not intuative - When building lists for insights into attendance etc it doesn't matter if it is first or last I want to know about a specific event by name - yes you can drill down and filter but it shouldn't be that complicated. 

 

I can't exclude internal team members from marketing events either so it looks inflated in the event. Segments can't be associated without using the appropriate (not very useful filters). 

I would love to see this expanded on and offer more capabilities to refine and report on each event. (This is really helpful for Marketing ROI - not just using campaigns). An example of that would be let's see all marketing events for 2025 by attendance/registration etc but then also show the ROI for those event. Some out of the box reports to reflect this marketing engagement can empower companies to make better decisions on future event attendance!  

Love to see where it's all going but would love a more cohesive and clear user experience for Campaign Studio, Campaigns, Campagin performance and Marketing Events! Campaign and Campagin performance have become buried within Marketing Studio.