While the current intent on Hubspot's exit intent forms is for potential sign-ups and leads, it would be a good opportunity to gather feedback from visitors regarding their web experience.
While this is possible through the current set-up, it requires people to provide their email addresses, which will reduce the number of people that may participate.
An idea would be to have the ability to create an exit intent without the email being required. That way we can collect valuable data that could be used for CRO.