Exclude internal contacts from marketing email analytics and form submissions reports
Hi there!
At the moment, there isn't any option to exclude employee activity from counting towards forms analytics, marketing email analytics or campaign analytics.
For the general web analytics this can be done by excluding IP addresses, however not for other tools in HubSpot.
Why is this important?
There needs to be a way to test conversion paths (click marketing email, submit form on page) without skewing the conversion rates before even launching a campaign. (Deleting contacts after testing doesn't do the trick, they still remain part of the email and form analytics.)
Especially in larger companies with a lot of employees testing assets, this makes forms and email analytics unreliable.
This feature is also important for direct email. We use HubSpot for our internal employee communications and I would think the solution is pretty simple. Exclude company domain or [enter domain] from direct email suppression. Yes, internal employees will show up on the "non-engagement" query. 🙂 Just add an option in our Email settings that allows us to exclude our domain emails from queries?
