The new A/B Email Testing is great. But what for our company would be an even bigger need is the ability to do the same in workflows. Either create 2 different versions of a workflow (the same way as the email a/b test feature works) or have a action Item in the workflow which splits the currently enrolled people with a predetermed probability. (50/50, 80/20).
We want to have different sequences to see which performs better in terms of certain metrics.
Just had confirmation from Hubspot that even with A/B emails within workflows and the split will be on per email basis. Ie. If a person starts on A for email 1, there is no guarantee that the same person will get version A for email 2.
Not great if you are wanting to test a certain tone or different offers.
We're currently running a private beta for a feature that will allow marketers to A/B test the structure of a lead's journey. It's a new random split branch action. If you'd like to take part in the beta testing, and you have an account with marketing hub Pro or Enterprise, please email me your hub ID to join:mlegge@hubspot.com.
Thank you!
Megan
Product Manager at HubSpot
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