Enhancement Suggestions for Smart Rules in Marketing/Transactional Emails

[EarlJ]

I would like to propose several enhancements to the functionality of smart rules in marketing and transactional emails. These improvements could significantly streamline processes and increase the flexibility and effectiveness of email-coomunication.

1. Expansion of Smart Rules to Various Object Lists: Currently, smart rules are primarily focused on contact lists. I suggest extending this functionality to other object lists, especially custom object lists. This would allow for more targeted and efficient emai-flow, catering to a broader range of business needs.

2. Inclusion of Buttons in Smart Rules: At present, to achieve dynamic email appearances, we resort to inserting HTML buttons. Integrating buttons directly into smart rules would be a much more efficient and user-friendly solution. This enhancement would enable us to create more interactive and engaging emails without the need for HTML coding.

3. Dynamic Content Based on Specific Properties: Beyond list-based dynamics, it would be beneficial to push dynamic content based on specific properties of the objects. This feature would add an extra layer of personalization and relevance to email-flows.

4. Improved Handling of Custom Objects in Emails: Currently, when sending emails based on custom objects, we face limitations if the custom object has varying content that requires different dynamic rules. To circumvent this, we often have to push information from the custom object to the associated contact to use smart rules via lists. This workaround is cumbersome and inefficient. A more direct and sophisticated approach to handling custom objects in emails would greatly enhance our email marketing/transactional-Email-Flow.

In summary, I urge the HubSpot team to consider these suggestions to make smart rules truly "smart," rather than just "slim." These enhancements would not only save valuable time but also enable all HubSpot-User to leverage the full potential of HubSpot’s email marketing tools - including the Transactional Email Add-on, which represents a significant investment ($$$$$$).

Thanks