End A/B Test on Marketing Emails Early


Would be good to have the ability to end an A/B test earlier than you have scheduled or to adjust the remaining time once emails are in play.


In a recent campaign, it has been clear which email is the clear winner but can not end the test early to just crack on with sending the rest of the email.

HubSpot updates
1 Reply

Agreed! And to be able to manually select the 'winner'. I recently ran an A/B test where version B had over a 2% higher open rate, but this was deemed statistically insignificant by the system so version A was sent by default. If HubSpot had notified me when the test ended and the current open rates, I would have manually selected version B to send.