HubSpot Ideas

aaronflack

End A/B Test on Marketing Emails Early

Would be good to have the ability to end an A/B test earlier than you have scheduled or to adjust the remaining time once emails are in play.

 

In a recent campaign, it has been clear which email is the clear winner but can not end the test early to just crack on with sending the rest of the email.

1 Reply
mwagner21
Participant

Agreed! And to be able to manually select the 'winner'. I recently ran an A/B test where version B had over a 2% higher open rate, but this was deemed statistically insignificant by the system so version A was sent by default. If HubSpot had notified me when the test ended and the current open rates, I would have manually selected version B to send.