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Enable web analytics to exclude traffic based on an event
Situation: we are a B2B Saas app. We have a button for login in our header. We cannot accurately track traffic as we cannot seperate users who are only coming to our site to click on the login button, from those who we are targeting and retargeting in marketing campaigns.
We have added the button click as an event in hubspot, but there is no way to exclude the event from reports.
Our sessions can thuse look like 2million sessions, with a bounce rate of 89% (as an example). Adding the event brings down the bounce rate, but we cannot seperate the two flows in eporting.
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