Enable to use multiple template for subscription pages

Currently, we can only use 1 template for subscription update page. 

We use 1 email address for multiple email type and I do not think our contacts are aware of that. 

Therefore, I assume that when contact click on the link, they may get surprized with multiple selection for email types that they can subscribe. 

It would be nice if we can use separate email template based on different email type. 

For example. 

Email type A use Template A for subscription update page

Email type B use Template B for subscription update page

42 Replies
updated to: In Planning
HubSpot Product Team
Occasional Contributor

Yes, this is very important to us, as well. Some email types are only open to certain people. We do not want people to be able to opt-in to an email type that is not relevant to them. We'd like the subscription page to be customizable based on user. Thanks!

Occasional Contributor

I agree ! That would be nice to have this feature. Very important for us too!

Occasional Contributor

 this is also important when manage several brands for  unique company.

Regular Contributor

Extremely important for us to have this. We have 5 separate, unrelated brands at the moment and having users see one preferences page isn't a good experience.

New Contributor

Extremeley important for us to have this also! We currently have 3 separate, unrelated brands and it's bad UX for contacts who are only subscribed to 1 brand, but may not have heard about the other brand.

Also, we plan on having brands in new countries, some will be GDPR and some will not. Different rules will apply and we need the flexibility to maximise UX across all brands. 

Occasional Contributor

Had the same issue here! We have subscription types that we want to keep separate, but primarily separate our B2B and B2C subscription types. Hope to see this feature in the near future! Below was my original inquiry for further reference:


We have eight email subscription types, four B2B and four B2C. As Hubspot will only allow for one email preferences page it has sometimes become a little confusing to users to see additional categories that are irrelevant and not beneficial for us to have B2C contacts opting into B2B categories and vice-versa. I opened a Hubspot support ticket and was informed while this was not currently a Hubspot feature a developer could separate them into two separate pages using Javascript. 



Occasional Contributor

We definitely need this. We use Hubspot for both prospect and customer communication. Those two audiences receive different email types. This would be very beneficial for us.

New Contributor

We have this issue as well. We have 5, soon to be 6, different companies using the same instance of HubSpot and it is confusing to our customers to see a subscription preferences page that contains subscriptions types they cannot subscribe too. Having the ability to select a subscription preference page based on domain would be extremely helpful and provide a much better user experience.

Occasional Contributor | Gold Partner

On a HubSpot Enterprise account, we've got two sites, different brands. 


We're considering doing the following:


Adding Smart Blocks to the subscription templates to at least get the branding correct for each brand. This would solve the look and feel issue.


Anyone had success in hiding some of the susbcription types that are not relevant to the visiting user? E.g. User from Brand B only sees brand B subscriptions - The Brand A subscriptions would be hidden?

New Contributor

Extremely important. As a global manufacturer, we do not want general public to subscribe to "Distributor-only" emails. 

New Contributor

We've got two brand domains and there will be more in the future so for UX it would be extremely important to enable this feature to create different subscription pages/types for each brand. 

Regular Contributor

This has always been an issue for us, but now that we're about to start using HubSpot Sales (besides CRM and Marketing that we use since 2013) the impact of this issue is growing.


Our use case

All our customers should be subscribed to the customer-specific subscriptions so that only they are informed about customer-related events. This can be webinars, advisory boards, release notes, etc.


Right now, all subscriptions are available on the subscription page. Anyone can now sign up to mailings that are meant for customers only.


We're a software company. If, for example, something is going on with the software we only want to inform those that are impacted by it. 


A simple solution

In my mind, the simplest solution is to make the subscriptions smart, based on the lifecycle stage. A Customer should be able to sign up for different emails then someone that is only a Subscriber.

Top Contributor | Gold Partner

Great to see that this is in planning! Although, as of october 2017 Smiley Frustrated

As everyone has mentioned here, similarly we have a lot of clients that would really benefit from the ability to have multiple preference center pages - if Pardot can do it...

@kleonard do you have a timeline for this?

New Contributor



I'm trying to allocate different subscription types to different subscription preference pages, specifically for Benelux market. Just translating the current subscription types is not sufficient. It would be great to see this within one of the next updates. 

HubSpot Employee

Posting on behalf of a customer.

The Use-case:  the have an enterprise portal with different domains handling different brands. Each brand has its own subscription type and the brands also compete against each other in the market. The customer cannot have an email preference page showing all the different brand subscription types. 

New Contributor


we run two Brands on two domains in the enterprise version and as for now its impossible to have seperate system settings for the different brands.  e.g. double optin mails, system error pages, email preferences can only be set once. This keeps us from really using a big deal of hubspot features running a second brand.

Please hurry up developing on a solution.



Occasional Contributor

We have two brand domains and would love for this feature to be enabled in the future, as well. 

Occasional Contributor

Extremeley important for us to have this also!

Top Contributor | Gold Partner

any update on where this is at? This isn't just a useful to have, but an essential to have in the case of many clients!