Enable social sign in / sign up / login on landing pages and forms
With more and more people using mobile devices to consume content, it's time consuming and fiddly for visitors to your website to fill out a multi-field form on a landing page by typing in text on a small screen.
Some other landing page tools (and standalone third party tools) offer a feature where you can have a "sign up using LinkedIn/Google/Facebook/Twitter" to access content, where it then connects with the person's chosen social account and pulls their name and email address (and any other info you choose) from there.
This takes away the typing in of multiple form fields on a small screen and replaces it with a one click experience for users to access gated content via landing pages.
Here is an example from an article discussing this as an easy way to increase landing page conversions:
This is not new technology (the above article is 3 years old). HubSpot's own blog has an article about this from 2014 as well. It would be great if this were a standard feature in HubSpot landing pages, and would increase conversions on most HubSpot users' landing pages.
We are investigating what it would take to add social sign in buttons to landing pages. If you would like to help inform the requirements for this product addition, please fill out this short survey.
As more companies switch to a mobile-first approach, it is CRITICAL that HubSpot address the challenges marketers face in this 1-click form fill idea (whether Linkedin/Facebook, etc). Alternatively, HubSpot will begin loosing its PAID Customers shortly to its competitors who can address this need without delay. As I have investigated, many of the large CRM competitors already have this 1-click feature built into their CRM platforms. I'm told by my Sales Rep this feature is not even on the Product Roadmap at HubSpot. FRIGHTENING!
Being a PAID customer, my thought is that HubSpot would stay RELEVANT, and even be a thought leader in its space promoting new products and services to help marketers compete and succeed. I'm now faced with a choice of canceling HubSpot and retraining my workforce with a CRM that meets our needs, or continuing with HubSpot with subpar delivery of lead gen forms that do not meet expectations of mobile users (a multi-field form). In the business world, few have time on their phones to fill in tiny fields with their big fingers. I sincerely hope HubSpot addresses this concern sooner rather than later. Even better if HubSpot incorporates email-auto-reply of lead gen assets to ensure email addresses are legit! CJ
Hi, realise this is an old thread, but with this becoming an increasingly common form requirement for users, it would be appreciated to know when HubSpot look to address this integration. It is now becoming standard across other platforms. And data shows that a higher % of users will complete a form if the option is available. Therefore is becoming business essential.
I am currently listening to the book, "The Conversion Code" which highly reccommends the one click integration with social media to significantly increase number of people filling out a form.
Why hasn't there even been an official response to this since 2017? Especially with so many people wanting this feature and possibly leaving the platform due to the lack of it's existance. I would think this was a top priority from a company that also follows the mantra of, "less is more," when it comes to conversion via forms. That would be the ultimate way in which to fill the form, two clicks and they're done!
PLEASE implement this. You're not worth thousands of dollars if your CRM cannot do basic tracking of user registrations. How's that not a priority!? I honestly am thinking of switching over bc of this issue. It's 2022. Seriously.
Yes, quite honestly we all know the form fill is the one thing that stands in the way of someone connecting with our sites/pages/services/platforms. With nearly EVERY other web service using Facebook/Google as a login method, HubSpot is unfortunately behind the ball on this one 😐