The current Hubspot ROI calculation is purely based on the leads from digital marketing campaigns that are linked to the Hubspot CRM. This is a great automation, but is not able to accurately determine the ROI on digital marketing ads.
A great improvement will be to allow manual tagging of deals to the respective digital marketing campaigns set-up on the Hubspot Ads Add-on. This will increase the accuracy of the ROI calculation.
Great suggestion! I can definitely see the benefit of this feature. We're currently prioritizing other updates and improvements to the Ads tool, but we'll reevaluate this idea when we're looking into our next round of updates.
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