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Enable Click Tracking for Mobile-Only Elements in Marketing Emails
Description: HubSpot's mobile optimization for marketing emails is a great feature (official guide here). However, there’s currently no way to track clicks on elements that are only visible onmobile devices. This creates a significant blind spot for marketers who design responsive emails and want to tailor content for mobile users.
A device-segmented visual click map (mobile vs. desktop)
Analytics for mobile-only content blocks
Click totals broken down by device type for each link
Why It Matters: With most email opens now happening on mobile, marketers need visibility into how mobile audiences interact with emails. Without the ability to track clicks on mobile-only elements, we miss out on valuable engagement data and optimization opportunities. This feature would help us:
Understand what works for mobile users
A/B test mobile-specific CTAs or design choices
Better personalize email experiences based on device behavior
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