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Enable A/B testing in workflow/automated emails

I was disappointed to see that I can't do an A/B test in an automated email:

https://knowledge.hubspot.com/articles/kcs_article/email/how-to-create-an-a-b-test-email

 

Marketo (a HubSpot competitor) allows this functionality.

Can you add this to the product sometime?

It's particularly helpful with a Welcome email sequence which is key to on-boarding new customers.

HubSpot updates
Enable A/B testing in workflow/automated emailsÉquipe de développement de HubSpot
Feb 14, 2020

Hi all! Two quick updates for you on this:

 

Number 1: Progress is going well, we have our new A/B framework in good shape and at the moment we're focusing on the new in-app features needed to begin/end and analyse this new type of A/B test for workflow emails. This is a big update on what is currently available for batch emails, and will give you the ability to end an A/B test and start a new one on the same email without needing to rebuild the email over and over again. Getting very close now! 

 

Number 2: Moving forward this feature, the updates on it's release and all feedback will be handled by my colleague @jaleonard19. Jake is also a PM here working on our marketing email tools and has actually been the one spearheadding this feature for some time now so you'll be in great hands. 

 

Jake is currently working on our release plans and will be sharing a public beta signup form with you all as soon as it's ready. Thank you all again for your feedback and suggestions. Looking forward to seeing the impact this will have for you all.

Enable A/B testing in workflow/automated emailsÉquipe de développement de HubSpot
Dec 19, 2019

Will do @petersherlock93

Enable A/B testing in workflow/automated emailsÉquipe de développement de HubSpot
Dec 11, 2019

Will do @EJVFernyhough ! We'll be sharing a beta sign up form with everyone on this post when it's available so everyone will have the opportunity to sign up once it's open.

Enable A/B testing in workflow/automated emailsÉquipe de développement de HubSpot
Dec 11, 2019

@AJernigan can do Smiley heureux

Enable A/B testing in workflow/automated emailsÉquipe de développement de HubSpot
Nov 18, 2019

Hi @ridingforlife I can definitely share more. At the moment we're making good progress but factoring in the upcoming US and EU holiday season it's unlikely that we'll be hitting beta-ready in Q4 but safe to say that we'll have a beta in Q1 2020. As soon as we have an open beta we'll offer it up to everyone in this thread to give it a try. 

Enable A/B testing in workflow/automated emailsÉquipe de développement de HubSpot
Nov 4, 2019

Hi all, just to keep everyone updated on our progress here, we've been making decent headway with the infrastructure planning and development roadmap for this feature and are making meaningful progress towards a beta.

 

There's still a lot of moving pieces here so we don't have a concrete date on when we'll be opening up a beta but I wanted to keep you all in the loop and confirm that we're definitely focused on this and are actively working on it.

Enable A/B testing in workflow/automated emailsÉquipe de développement de HubSpot
Aug 14, 2019

Thanks @petersherlock93! Just a case of good ol' miscommunication Smiley heureux  The "on pause" here just means that we were still deep into the infrastructure and reliability work needed for this (and other) functionality. It was by no means deprioritised or taken off the roadmap, just needed to get the ordering right on the priorities to make sure we didn't put the cart in front of the horse, so to speak.

Enable A/B testing in workflow/automated emailsÉquipe de développement de HubSpot
Aug 13, 2019

Hi @petersherlock93  (and all following along). I can confirm that this isn't the case, A/B testing of automated emails is still very much a priority for us.

 

For the past few months we have been focused primarily on work on the underlying infrastructure of email, to ensure speed, stability and reliability of the overall platform and user experience. We're nearing the end of this work right now which enables us to continue to build on top of the email tool and makes it possible for us to build more net-new functionality in a stable and scalable way, A/B testing of automated emails being a great example of that. 

 

While there hasn't been much news on this specific feature lately, it's something that is very high on our roadmap and now that we're seeing results from our infrastructure and performance work we're able to refocus our efforts on bringing these new features to the product. Rest assured that it's still something we're focused on. 

 

While we aren't yet at the stage of a beta for this feature, I'd recommend checking out these resources (one and two) from the HubSpot blog that provide interim solutions and as soon as we have a beta that's available for everyone I'll share a signup form for everyone here to try out. Thanks again for your feedback and for keeping the momentum going here. 

Enable A/B testing in workflow/automated emailsÉquipe de développement de HubSpot
changed to: In Planning
Jan 29, 2019

Hi all, I wanted to share a quick status update with you on this. We've spent some time researching options for this feature and are making good progress. We'll soon be heading into a dedicated research phase and as we get close to a beta of this we'll open it up to everyone on this post to get early access. Please do keep your feedbac/upvotes coming, we really appreciate it.

Enable A/B testing in workflow/automated emailsÉquipe de développement de HubSpot
Nov 16, 2018

Thank you all for sharing your feedback and use cases on this. The product team is currently thinking about how to solve this, and will post updates here. 

Enable A/B testing in workflow/automated emailsÉquipe de développement de HubSpot
Apr 6, 2017

A/B testing an entire workflow to see what places could be improved to improve conversion rates.

200 Commentaires
Contributeur occasionnel

Strongly seconding TheoB. This is clearly a feature that there is huge demand for, so requiring those who want to sign up for the beta to receive an email notification every time someone else signs up isn't the best set-up.

 

@Shay Is there another way we might go about this, like a sign-up form? Thank you.

Contributeur de premier rang

@Shay  would like to be added as well

Contributeur occasionnel

@Shay  please add me to the beta as well Smiley heureux

Contributeur occasionnel

Checking in to see if A/B testing for emails in automations is in beta or has been introduced yet.  I was just mapping out a new automation and thought it might be helpful to A/B test one of our offers so I searched and found this thread.  Thanks!

Nouveau contributeur

@Shay Please add me to the beta too! Thanks for the consistent updates. 

Nouveau contributeur

Any news on the ability to A/B test emails in workflows @Shay ? This really would be a useful feature!

Nouveau contributeur

This is something we definitely are interested in beta-testing.

Nouveau contributeur

@Shay It would be great for the A/B testing feature within workflow/automated emails to support two different templates. Looking forward to the beta! 

Contributeur occasionnel

I'd love to be on the beta for this!

Nouveau contributeur

@Shay Please let me know when this is availble to test.

Occasional Contributor | Gold Partner
Occasional Contributor | Gold Partner

I would love to get my hands on the beta version once it is ready.

Nouveau contributeur

This functionality would be great

Contributeur occasionnel

So much this! Can't wait for this feature to go live.

Contributeur occasionnel

I'd like to be included in the beta when it comes out to ab test auotmated emails.

 

Thank you

Nolie

Nouveau contributeur

Upvote! Just want to be sure we're included for the Beta release of this feature

Contributeur régulier

I'd love to be added to the beta testing list! We really want this feature!

Équipe de développement de HubSpot
Équipe de développement de HubSpot

Hi all! Two quick updates for you on this:

 

Number 1: Progress is going well, we have our new A/B framework in good shape and at the moment we're focusing on the new in-app features needed to begin/end and analyse this new type of A/B test for workflow emails. This is a big update on what is currently available for batch emails, and will give you the ability to end an A/B test and start a new one on the same email without needing to rebuild the email over and over again. Getting very close now! 

 

Number 2: Moving forward this feature, the updates on it's release and all feedback will be handled by my colleague @jaleonard19. Jake is also a PM here working on our marketing email tools and has actually been the one spearheadding this feature for some time now so you'll be in great hands. 

 

Jake is currently working on our release plans and will be sharing a public beta signup form with you all as soon as it's ready. Thank you all again for your feedback and suggestions. Looking forward to seeing the impact this will have for you all.

Contributeur régulier

Definitely want to be notified and join the beta when available.

Visiteur occasionnel

Really need this feature - please let us know as soon as it's available. Happy to be a beta user!!

Nouveau contributeur

Hi @Shay 
Is there a way I can get access to the workflow AB test feature? It would be a real improvement for us!

Thanks,
Alex