Enable A/B testing in workflow/automated emails

I was disappointed to see that I can't do an A/B test in an automated email:

https://knowledge.hubspot.com/articles/kcs_article/email/how-to-create-an-a-b-test-email

 

Marketo (a HubSpot competitor) allows this functionality.

Can you add this to the product sometime?

It's particularly helpful with a Welcome email sequence which is key to on-boarding new customers.

77 Replies
tvassalotti
Regular Contributor

Can't wait to test out the feature when the beta opens

jlegate
Visitor

Mad that this is not possible? 

 

Not just the testing of one email vs another, but what about a completely different workflow entirely? Loads of competitors have this and it is a real hindrance to businesses that want to continue to test and learn. 

revilo
Occasional Contributor

Need this one!

GLC
Regular Contributor

This is so important. Still can't believe HubSpot do not support this functionality. 

bcg
Occasional Contributor

It looks like this has been in the 'planning' stage for a couple of months now... Any update or ETA for us?

cec
Occasional Contributor

If smart content analytics worked, (which they don't) that would help

Gbenoit
New Contributor

A must have. We need it.

Thxs

Brenda
New Contributor

As others have said, absolutely critical to be able to test in workflows. It's so limiting to not be able to do this.

GLC
Regular Contributor

As this is in planning, it would be great to get a timescale on it!

ridingforlife
Occasional Contributor

+1, this functionality is so important for testing the performance of workflows.