Enable A/B testing in workflow/automated emails

I was disappointed to see that I can't do an A/B test in an automated email:



Marketo (a HubSpot competitor) allows this functionality.

Can you add this to the product sometime?

It's particularly helpful with a Welcome email sequence which is key to on-boarding new customers.

77 Replies
Regular Contributor

It seems to make very little sense for A/B testing to be availabe anywhere but in workflows, where they get their whole potential. I've been advised to test complete workflows against each other, but setting it up is pretty much a nightmare compared to creating A/B test variations in an email. 

Regular Contributor

@davidoudiette Imagine if you have a workflow that contains 2 emails, that would means testing 4 workflows. Or 3, that would mean 8 workflows. You can do that on the rest Smiley Happy

New Contributor


Occasional Contributor

Complete nightmare this. Every time I want to test a single email in a workflow I need to replicate the workflow and test it that way. It's not even easy to do that. You need to create new properties and add custom HTML to form embeds. Its shocking that this is not a simple functionality. 


Please add this

Occasional Contributor

Came here to find out how to set up A/B testing for my worklfows. Really disappointing (again) to see this obvisous feature is not implemented yet.

New Contributor

I just spent several days creating an A/B testing plan under the assumption that you would be able to test automated emails just to find out that it's not possible. It's very disappointing. How is this not a feature? 

New Contributor

Ah, I just submitted a support ticket but seems this might be the answer. It does not make sense to me this is not possible?


Is there a logical explaination from HubSpot as to why?


Only solution is to A / B test the entire workflow? Not ideal... 



Occasional Contributor

Yea, it's crazy that you can't do this. The reasonings I've heard make little to no sense. It really isn't an option for many who are doing workflow based emails to send 1 offs as tests. The other workarounds are equally impracticle (ex: setting up separate workflows and trying to split enrollment between the 2).

Occasional Contributor

This feature would be extremely valuable for our team! Can someone from HubSpot respond and let us know if this is in the works or planned for a 2018 release?

Occasional Contributor

Bump on this