Enable A/B testing in workflow/automated emails

I was disappointed to see that I can't do an A/B test in an automated email:

https://knowledge.hubspot.com/articles/kcs_article/email/how-to-create-an-a-b-test-email

 

Marketo (a HubSpot competitor) allows this functionality.

Can you add this to the product sometime?

It's particularly helpful with a Welcome email sequence which is key to on-boarding new customers.

HubSpot updates
Enable A/B testing in workflow/automated emailsHubSpot Product Team
3 weeks ago

Hi @petersherlock93  (and all following along). I can confirm that this isn't the case, A/B testing of automated emails is still very much a priority for us.

 

For the past few months we have been focused primarily on work on the underlying infrastructure of email, to ensure speed, stability and reliability of the overall platform and user experience. We're nearing the end of this work right now which enables us to continue to build on top of the email tool and makes it possible for us to build more net-new functionality in a stable and scalable way, A/B testing of automated emails being a great example of that. 

 

While there hasn't been much news on this specific feature lately, it's something that is very high on our roadmap and now that we're seeing results from our infrastructure and performance work we're able to refocus our efforts on bringing these new features to the product. Rest assured that it's still something we're focused on. 

 

While we aren't yet at the stage of a beta for this feature, I'd recommend checking out these resources (one and two) from the HubSpot blog that provide interim solutions and as soon as we have a beta that's available for everyone I'll share a signup form for everyone here to try out. Thanks again for your feedback and for keeping the momentum going here. 

Enable A/B testing in workflow/automated emailsHubSpot Product Team
3 weeks ago

Thanks @petersherlock93! Just a case of good ol' miscommunication Smiley Happy  The "on pause" here just means that we were still deep into the infrastructure and reliability work needed for this (and other) functionality. It was by no means deprioritised or taken off the roadmap, just needed to get the ordering right on the priorities to make sure we didn't put the cart in front of the horse, so to speak.

Enable A/B testing in workflow/automated emailsHubSpot Product Team
changed to: In Planning
3 weeks ago

Hi all, I wanted to share a quick status update with you on this. We've spent some time researching options for this feature and are making good progress. We'll soon be heading into a dedicated research phase and as we get close to a beta of this we'll open it up to everyone on this post to get early access. Please do keep your feedbac/upvotes coming, we really appreciate it.

Enable A/B testing in workflow/automated emailsHubSpot Product Team
3 weeks ago

A/B testing an entire workflow to see what places could be improved to improve conversion rates.

Enable A/B testing in workflow/automated emailsHubSpot Product Team
3 weeks ago

Thank you all for sharing your feedback and use cases on this. The product team is currently thinking about how to solve this, and will post updates here. 

127 Replies
petersherlock93
Occasional Contributor

Thanks for the detailed response and the reassurance! Excited to see when these new features roll out.

 

Here is the response that I received to clarify:

 

Screen Shot 2019-08-13 at 10.57.23 AM.png

HubSpot Product Team
HubSpot Product Team

Thanks @petersherlock93! Just a case of good ol' miscommunication Smiley Happy  The "on pause" here just means that we were still deep into the infrastructure and reliability work needed for this (and other) functionality. It was by no means deprioritised or taken off the roadmap, just needed to get the ordering right on the priorities to make sure we didn't put the cart in front of the horse, so to speak.

mariuss
New Contributor

Please build this feature. Can't believe you're selling an EDM solution without it. Frustrating UX and have to rely on competitor in the end.

jewsbur090
New Contributor

This is most definitely needed! Can't believe this thread goes back to 2017 and nothing has been done about it. Can anyone share what competitors they used to get around this?


Cheers!

aaronbernard
New Contributor

I would love to know when this feature is finally implemented! It will be very valuable for my company's marketing initiatives.

petersherlock93
Occasional Contributor

@jewsbur090 @aaronbernard Couldn't agree more!

RyanPearDeck
New Contributor

Same! it would be greate to include A/B testing for automated workflows.

sshearer149
New Member

Does anyone have more detailed instructions about the Zapier integration? 
The referenced article (https://blog.hubspot.com/customers/how-to-a/b-test-workflow-emails-using-the-lead-rotator-or-zapier) is a bit confusing to me and I'm at "Step 4. Build Your Zap" --> how/why do we add a contact's email when the whole objective is to randomly assign multiple contacts? Or am I supposed to enter something different in that field?

 

 

BastiSchuhl
Regular Contributor

A/B Testing would be a great feature to add to workflows (automated emails).

Annabel
New Contributor

We just signed up as Hubspot users, and I was also surprised to find that A/B testing was not available for workflows. I'm looking forward to seeing this feature released soon.