Enable A/B testing in workflow/automated emails

I was disappointed to see that I can't do an A/B test in an automated email:



Marketo (a HubSpot competitor) allows this functionality.

Can you add this to the product sometime?

It's particularly helpful with a Welcome email sequence which is key to on-boarding new customers.

HubSpot updates
129 Replies
New Contributor

I just spent several days creating an A/B testing plan under the assumption that you would be able to test automated emails just to find out that it's not possible. It's very disappointing. How is this not a feature? 

New Contributor

Ah, I just submitted a support ticket but seems this might be the answer. It does not make sense to me this is not possible?


Is there a logical explaination from HubSpot as to why?


Only solution is to A / B test the entire workflow? Not ideal... 



Occasional Contributor

Yea, it's crazy that you can't do this. The reasonings I've heard make little to no sense. It really isn't an option for many who are doing workflow based emails to send 1 offs as tests. The other workarounds are equally impracticle (ex: setting up separate workflows and trying to split enrollment between the 2).

Occasional Contributor

This feature would be extremely valuable for our team! Can someone from HubSpot respond and let us know if this is in the works or planned for a 2018 release?

Occasional Contributor

Bump on this

Occasional Contributor

For what it is worth, I was told by my account rep that development-wise it is the kind of thing that won't likely be addressed till 2019. Smiley Sad

Occasional Contributor

Yeah, this has been said already but I just assumed this was a function and created my first workflow happily and then found out it wasn't.  Hubspot Academy spends a lot of time talking about automation and experimenting and testing for these things not to be possible together. Disappointing for sure. 

New Contributor

+1. I just started with worfklows, and am quite surprised to see that this feature is missing. It seems like a critical feature to me. Hopefully it will be addressed soon.

New Contributor

Yes, please.  Make this possible!

Regular Contributor

Would be great to know where is this feature in the development roadmap, as our business is growing and we need to have these kind of A/B tests inn our CRM.