Enable A/B testing in workflow/automated emails

katharine

I was disappointed to see that I can't do an A/B test in an automated email:

https://knowledge.hubspot.com/articles/kcs_article/email/how-to-create-an-a-b-test-email

 

Marketo (a HubSpot competitor) allows this functionality.

Can you add this to the product sometime?

It's particularly helpful with a Welcome email sequence which is key to on-boarding new customers.

278 Replies
MartadR
Participant

Hi @ShaneJ ,

Thank you for keeping us in the loop. Do we just need to raise a ticket to join the beta? 

 

Thanks!

 

aaronbernard
Member

@ShaneJ 

 

"Anyone who has signed up will be in the first release group, if you have not asked support for this please reach out and they can add you to the beta list."

 

By this, do you mean anyone who replied in this thread, or do you have to take a specific action to be added to the beta list?

Lukas8things
Member

Hi, we also would like to do a/b-testing here!

JPD123
Member

**edit**  Just realized these comments are sorted old to new. I see it's in progress still.

 

Is there an update on this? 

stuartborders
Member

While I realize the complexity of it, this is incredibly necessary tool! How can we not A/B automated emails? I am developing so many automated marketing plans, but can't believe I can't test effectiveness to make adjustments. 😞

 

What is the status of the update that will allow this?

zazeez
Member

Glad to see this feature is in the works.

 

To share my use case when this is live: we have a sales video for new prospects at the top of our funnel. We promise them a bonus when they watch the video, and this bonus reaches them via an email workflow. It's very important to me that the open and click through rates on this first email are as high as possible. It translates into more sales while the lead is hot, and the higher open rates on this first email with them will benefit our ISP rating. 

 

In addition this warm lead workflow continues to nurture the lead until they convert (schedule a free evaluation with us), so I want to be able to optimize each email for opens and ctr. This ultimately will be a huge factor in my cost per client.

 

Thanks!

jmcguire20
Member

Has there been an update on this? It's been 9 months since the last comment and I'm running into a few instances where I want to A/B test subject lines for automated emails.

petersherlock93
Participant

Any updates here?

ShaneJ
HubSpot Product Team

Hi All, 

I just wanted to update the recent questions @petersherlock93 , @jmcguire20 , @stuartborders , @JPD123 

 

We are in final testing here. expecting to release to beta group in late Nov. If you want to get siogned up for Beta please reach out to your CSM and they can add you to list.

 

I commented with updates but they seem to be lost in thread. Sorry about confusion.

 

Best,

 

Shane

Status updated to: Idea Submitted
ShaneJ
HubSpot Product Team

Hi All! Again thank you for your patience on this feature. Again we are almost there with some final checks and tests. We hope to have this released to Beta next week. I will update this post when it is live. Please do reach out to your CSM if you want to be part of the Beta - By this I mean send an email to support and they can add you to the Beta list.

 

We are really excited to get this out after months of hard work by the team here.

 

Thank you!


Best,

 

Shane Janssens

petersherlock93
Participant

Thanks shane! We are very excited.

Status updated to: Being Reviewed
ShaneJ
HubSpot Product Team
 
btuttle279
Participant

@ShaneJ Since its now passed the end of November, can we get an esitmated date? We have so many processes waiting on this ability. I am super embarrased because I keep promising my VP that the functionality is coming.

 

Thank you for your and your teams hard work on this, I know its super tricky!

havandoorn
Member

Is there already any news? We've got everything prepared and ready for this feature.. We planned everything thowards the first week of december, as mentioned above. (and yet it isn't there, unfortunatly )

 

 

We are looking forward to this feature! 🙂

Lyuda
Member

Hi,

As an addition to the above, kindly ask you to consider A/B testing for the "Abandoned Cart" workflow. In this case, we don't have time to consolidate customers and split them for testing 2 templates. It should work automatically.

 

Thanks

btuttle279
Participant

I understand that this is complex, the thing that I'm confused about is the lack of communication. Since June they have been saying it's almost done and in testing, and then last month they said for sure by the end of November, now its mid December and no status update.

ridingforlife
Top Contributor

January 2021 - do we have any update on where this is at please?

Status updated to: In Beta
ShaneJ
HubSpot Product Team

Hi Everyone,

 

Thank you for your pateince here. I am ecstatic to be updating this post to "In Beta" today. We rolled this feature out to a list of Beta users from this morning. If you want to be added to it please reach out to support and they can request it through the proper channels. 

We know this has been a very popular request and the team have been working so hard to deliver this as fast as possible. We hope to be rolling it out to a wider audience in coming weeks.

Best,

 

Shane

JoeMayall
HubSpot Product Team

Hey folks!

 

The ability to A/B test to automated emails is now in public beta. This enables you to try new tactics and optimize your email sending. To A/B test an email, open the email editor and click "run a test" in the top left. 

Status updated to: In Beta
JoeMayall
HubSpot Product Team