Enable A/B testing in workflow/automated emails

I was disappointed to see that I can't do an A/B test in an automated email:

https://knowledge.hubspot.com/articles/kcs_article/email/how-to-create-an-a-b-test-email

 

Marketo (a HubSpot competitor) allows this functionality.

Can you add this to the product sometime?

It's particularly helpful with a Welcome email sequence which is key to on-boarding new customers.

HubSpot updates
220 Replies
Regular Contributor

Great idea though for now! I might try that and see how it goes. 

Occasional Contributor

Can't wait to test out the feature when the beta opens

New Contributor

Hello!

Hubspot representatives, please advise on when A/B testing in automation will be implemented. This is a must-have feature for creating working email automations. 

New Contributor

Mad that this is not possible? 

 

Not just the testing of one email vs another, but what about a completely different workflow entirely? Loads of competitors have this and it is a real hindrance to businesses that want to continue to test and learn. 

Regular Contributor

I also cannot believe Hubspot do not support this functionality for automated emails or transactional emails. Really need to prioritise this!

Regular Contributor

Need this one!

Regular Contributor

This is so important. Still can't believe HubSpot do not support this functionality. 

Occasional Contributor

It looks like this has been in the 'planning' stage for a couple of months now... Any update or ETA for us?

Occasional Contributor

If smart content analytics worked, (which they don't) that would help

New Contributor

A must have. We need it.

Thxs

Occasional Contributor

As others have said, absolutely critical to be able to test in workflows. It's so limiting to not be able to do this.

Regular Contributor

As this is in planning, it would be great to get a timescale on it!

Occasional Contributor

I could be late with this but I think this works:

 

https://knowledge.hubspot.com/articles/kcs_article/email/run-an-a/b-test-on-your-marketing-email?KBO...

 

I was able to create an A/B test with 2 different templates and copy. I am yet to test it but so far it looks good.

 

UPDATE: This doesn't solve it, unfortunately Smiley Sad

 

Occasional Contributor

This is really surprising to me. It's really a basic and crucial feature in an automated workflow, I would have expected it to be a part of HubSpot, with the price tag that it comes with.

 

Are there any plans on implementing this?

Occasional Contributor

Yes, it's quite shocking considering we just invested in Hubspot Marketing and I used to use Outreach for Outbound emails.

 

I thought I posted was the solution but it turns out I was wrong as this can only be used with an email list and there is still no way to A/B test in the automated workflow.

 

I will need to figure out how to use Zapier and make a workaround. Insane! 

 

Regular Contributor | Diamond Partner
Regular Contributor | Diamond Partner

+1 here. Other tools have this feature so it makes no sense to not have it on HubSpot. It should be a native function not a zapier/workaround function.

Occasional Contributor

Agreed.

 

They made me some videos on how the workaround works and it involves using two separate workflows rather than just two emails equally tested in one workflow - quite shocking.

 

No timeline was given either for when the feature will be available...

Occasional Contributor

its absolutely ridiculous. this has been an issue for over 2 years and the amount of energy that has to be put in to create the a/b test is assinine. our workflows have as many as 5 emails in them... that would require like 40 if/then/rotators. 

Regular Contributor

+1, agreed with everyone else on this.

Regular Contributor

+1, this functionality is so important for testing the performance of workflows.