Enable A/B testing in workflow/automated emails

I was disappointed to see that I can't do an A/B test in an automated email:

https://knowledge.hubspot.com/articles/kcs_article/email/how-to-create-an-a-b-test-email

 

Marketo (a HubSpot competitor) allows this functionality.

Can you add this to the product sometime?

It's particularly helpful with a Welcome email sequence which is key to on-boarding new customers.

HubSpot updates
133 Replies
mecalagill
Regular Contributor

Great idea though for now! I might try that and see how it goes. 

tvassalotti
Regular Contributor

Can't wait to test out the feature when the beta opens

AirGMS
New Contributor

Hello!

Hubspot representatives, please advise on when A/B testing in automation will be implemented. This is a must-have feature for creating working email automations. 

jlegate
New Contributor

Mad that this is not possible? 

 

Not just the testing of one email vs another, but what about a completely different workflow entirely? Loads of competitors have this and it is a real hindrance to businesses that want to continue to test and learn. 

GLC
Regular Contributor

I also cannot believe Hubspot do not support this functionality for automated emails or transactional emails. Really need to prioritise this!

revilo
Occasional Contributor

Need this one!

GLC
Regular Contributor

This is so important. Still can't believe HubSpot do not support this functionality. 

bcg
Occasional Contributor

It looks like this has been in the 'planning' stage for a couple of months now... Any update or ETA for us?

cec
Occasional Contributor

If smart content analytics worked, (which they don't) that would help

Gbenoit
New Contributor

A must have. We need it.

Thxs